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Why Great Candidates Don't Respond To Job Ads

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Anybody who has ever posted a job ad online knows the frustration: hundreds of resumes, yet only a precious few worth consideration. To amplify the problem, the coveted talent behind those worthy few is inevitably off the market by the time your umpteenth call triggers a ring tone instead of a voice mail. The money wasted buying ad space and time lost sifting through second-rate resumes is nothing short of maddening.

Nix the Laundry List: Job Ads That Kill

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Requirements intensive (i.e., laundry list format) job ads serve no purpose other than to undermine your recruiting effort. They are pointless; that’s because a properly written job responsibilities section always delineates the skills needed to perform the work required and it does so much more effectively.

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